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The Rise of Live Chat

A recent study from the Pew Research Center found that 68% of Americans have smartphones; 45% have tablet computers. With users spending more and more time in front of web-enabled devices, it makes sense that their preferred method of finding assistance for customer service or technical support issues would be changing as well. Cue the... Read More

Results Revealed

In February I wrote about how and why we implement social media results. Today I am going to show you an example of a trend we isolated as successful and then were able to replicate again and again. Last year, we posted an image to one of our clients pages that resonated with the audience... Read More
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Death, Taxes and Change

As the dark and foreboding shadow of April 15th looms on the horizon, I am reminded of the axiomatic wisdom of Benjamin Franklin: “In this world nothing can be said to be certain, except death and taxes.” Regardless of the possibility (owing revenue or finding I am due a refund) the prospect of facing the... Read More
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Employee Appreciation

According to 2016 Employee Engagement & Loyalty Statistics, $11 billion is lost annually due to employee turnover. As an HR Manager actively involved in recruiting, equal or greater importance is focused on employee retention. We want our team members to continue to grow with our company, increasing their job knowledge and sharing their expertise with... Read More
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Implementing Social Media Results

One of the most important parts of my job is monthly reporting. It is a task that can be tedious and somewhat mind-boggling, so it isn’t everyone’s favorite work activity. That being said, the results are worth it. The reason we do reporting every month is to ensure that we are meeting our goals for engagement and... Read More
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Happy Valentine’s Day!

While we don’t really celebrate this holiday at the office, save for a few VD Dove candies in a dish on my desk for visitors, we do celebrate our care and love for others in one of our three core values: care, think, and act.  Care, the first of those values, is others focused.  We... Read More