by Meghan Speer | Aug 9, 2023 | Advice, Live Chat, Marketing
The steady rate of growth in how technology is a part of our everyday lives exploded in light of recent events. We’re looking at you 2019 and 2020. You know what you did. These years, more so than previous, brought us to a place where going online or on an app...
by Robert Kopf | Aug 12, 2022 | Advertising, Advice, Analytics & Privacy, Marketing
We may as well kiss easy online advertising goodbye. In the upcoming cookie-less world, the only way forward is through First-Party Consumer Data and old-fashioned contextual advertising. When the Digital Tracking Doomsday of July 2023 hits and First-Party Data is the...
by Robert Kopf | Aug 4, 2022 | Analytics & Privacy, Digital, Marketing
Two events will coincide in July of 2023, bringing online tracking to a standstill. First, the most popular internet browser, Chrome, will end all support for 3rd-party tracking cookies. Web browsers Safari and Firefox have already cut off default support for this...
by Meghan Speer | Oct 28, 2020 | Advice, Digital, List, Marketing
If 2020 has taught us anything, it is to expect the unexpected. When it comes to the ways that your clients, customers, or donors interact with your organization, which now means more digital options than ever as in-person interactions have been decreased. Whether...
by Meghan Speer | Oct 21, 2020 | Advice, Marketing
I recently read an article in FastCompany about the retail brand American Eagle Outfitters. The article was talking about the fact that retail brands on the whole have been shutting down stores and facing massive downturns over the last year, yet AEO is the one...
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