MSN’s Top 10: Marketing Through a Crisis

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John J Young

05.09.2020

msn-marketing-bridgeville-pittsburgh-agency

10.) Be mindful of your customers

Everyone’s circumstances are different now and are changing every day. Keep in mind the world your customers are in when addressing them to stay on the same level.

9.) Stay open-minded and willing to pivot

Everything is wildly different now than we expected them to be at the beginning of the new year, so as a business and a brand, you must keep in mind that things may not happen as they usually do.

8.) Streamline your process

To avoid confusion with your customers, ensure your strategies and processes are as simple and effective as possible so they can go off without a hitch.

7.) Data is your friend

Do you know what your customers want? Data will help to identify your marketing strategies’ strengths and weaknesses and what you can improve on. Use the cold hard facts to your advantage!

6.) Build human interaction through non-human means

Your customers need to feel like you’re accessible. As frustrating as zoom meetings can sometimes be, when face-to-face interaction returns, make sure it feels like you and your customers haven’t missed a beat.

5.) Expand your repertoire

Since a lot of digital marketing is already normally operated pretty strictly online, it is thriving during this period of social distancing. Use this down time as a chance to learn more valuable skills that could benefit your customers.

4.) Stay hyper-vigilant

Things can change at the drop of a hat these days. Keep your finger on the pulse of the news world so that if anything changes, you and your business can be the first to know.

3.) Be excessive

It doesn’t hurt to speak with clients more frequently these days. Letting them know you’re still working hard for them and helping them grow is important for your relationship with them.

2.) Showcase your best work now!

It could all be different soon, but right now there are more eyes online than there ever have bee, so put your best foot forward and flex the best stuff you have!

1.) Always communicate clearly

Don’t leave your clients in the dark. By letting them know weekly, bi-weekly, or daily that you’re working for them, adapting to changes, and improving every day you can establish a trust factor that will bode well for your companies success!

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